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The US Brokerage Brand Index
How many agents each national brokerage brand publishes a working email address for, counted from their own public rosters and rebuilt weekly. 477,820 agents across 36 brands and 51 states, build dated Oct 8, 2026.
Nobody publishes this. NAR reports total membership; RealTrends and T3 Sixty rank by sales volume behind a paywall. This is a measured head count of contactable agents, free to cite with a link.
Every brand, ranked
Agents with a published email address on file, per brand. "Own domain" is the share whose email is on their own business domain rather than a franchise address. Award tier is only shown for the brands that publish producer tiers.
| # | Brand | Agents on file | States | With phone | Own domain | Award tier |
|---|---|---|---|---|---|---|
| 1 | Keller Williams | 89,704 | 97% | 91% | 3% | not published |
| 2 | Coldwell Banker | 69,760 | 100% | 99% | 80% | not published |
| 3 | RE/MAX | 44,476 | 100% | 92% | 1% | 37% |
| 4 | Century 21 | 37,909 | 100% | 78% | 42% | not published |
| 5 | Berkshire Hathaway HomeServices | 36,451 | 99% | 83% | 80% | not published |
| 6 | Real Brokerage | 33,837 | 94% | 100% | 32% | not published |
| 7 | Compass | 32,929 | 100% | 99% | 0% | not published |
| 8 | HomeSmart | 24,558 | 100% | 98% | 14% | not published |
| 9 | lpt · partial state data | 20,973 | 60% | 97% | 38% | not published |
| 10 | eXp Realty | 16,154 | 100% | 99% | 94% | not published |
| 11 | ERA | 11,185 | 98% | 83% | 48% | not published |
| 12 | Better Homes and Gardens | 10,782 | 95% | 68% | 71% | not published |
| 13 | Sotheby's International Realty · partial state data | 10,654 | 89% | 98% | 80% | not published |
| 14 | Fathom Realty | 6,995 | 100% | 99% | 4% | not published |
| 15 | Douglas Elliman | 5,026 | 100% | 90% | 0% | 16% |
| 16 | Corcoran | 4,881 | 95% | 88% | 56% | not published |
| 17 | Epique Realty | 3,965 | 100% | 100% | 94% | not published |
| 18 | West USA Realty | 2,958 | 100% | 95% | 100% | not published |
| 19 | First Team Real Estate | 1,877 | 100% | 0% | 89% | not published |
| 20 | My Home Group | 1,836 | 100% | 96% | 25% | not published |
| 21 | Brown Harris Stevens | 1,597 | 100% | 100% | 100% | not published |
| 22 | Realty of America | 1,569 | 100% | 100% | 100% | not published |
| 23 | Signature Premier Properties | 1,509 | 100% | 100% | 96% | not published |
| 24 | Ebby Halliday Realtors | 1,171 | 100% | 98% | 99% | not published |
| 25 | Howard Hanna Rand Realty | 1,024 | 100% | 95% | 99% | not published |
| 26 | Houlihan Lawrence | 932 | 100% | 99% | 0% | not published |
| 27 | Long Realty | 776 | 100% | 100% | 7% | not published |
| 28 | JBGoodwin REALTORS | 757 | 100% | 99% | 4% | not published |
| 29 | Christie's International Real Estate Sereno | 603 | 100% | 79% | 100% | not published |
| 30 | Vanguard Properties | 464 | 100% | 100% | 1% | not published |
| 31 | Winzone Realty | 373 | 100% | 99% | 1% | not published |
| 32 | Chase International | 291 | 100% | 0% | 100% | not published |
| 33 | Charles Rutenberg Realty | 172 | 100% | 99% | 15% | not published |
| 34 | Real Estate Source | 89 | 100% | 98% | 9% | not published |
| 35 | Coastal Properties Group | 47 | 100% | 98% | 94% | not published |
| 36 | Pinnacle Estate Properties | 44 | 100% | 100% | 23% | not published |
By state
Each state ranks the brands present there, with how concentrated that market is. A state where one brand holds 40% is a different place to sell than one split ten ways.
| State | Agents on file | Brands | Largest brand | Its share | Top 3 |
|---|---|---|---|---|---|
| California | 62,496 | 24 | Coldwell Banker | 20% | 46% |
| Florida | 47,339 | 21 | Keller Williams | 16% | 44% |
| Texas | 37,499 | 20 | Keller Williams | 24% | 43% |
| New York | 28,037 | 22 | Keller Williams | 14% | 34% |
| New Jersey | 21,265 | 18 | Keller Williams | 25% | 54% |
| Arizona | 20,872 | 19 | HomeSmart | 35% | 58% |
| Georgia | 19,562 | 16 | Keller Williams | 31% | 57% |
| Pennsylvania | 17,152 | 13 | Berkshire Hathaway HomeServices | 23% | 64% |
| Illinois | 15,316 | 17 | Coldwell Banker | 18% | 46% |
| North Carolina | 13,990 | 16 | Keller Williams | 24% | 54% |
| Colorado | 11,539 | 17 | HomeSmart | 22% | 53% |
| Ohio | 11,164 | 12 | Keller Williams | 25% | 65% |
| Massachusetts | 10,841 | 16 | Coldwell Banker | 24% | 52% |
| Michigan | 9,600 | 13 | Keller Williams | 24% | 57% |
| Virginia | 9,306 | 15 | Keller Williams | 22% | 48% |
| Washington | 9,056 | 14 | Keller Williams | 20% | 45% |
| Tennessee | 8,558 | 16 | Keller Williams | 26% | 52% |
| Connecticut | 7,768 | 17 | Coldwell Banker | 26% | 52% |
| Maryland | 7,482 | 14 | Keller Williams | 21% | 48% |
| Missouri | 6,941 | 14 | Keller Williams | 26% | 61% |
| South Carolina | 6,661 | 13 | Keller Williams | 23% | 53% |
| Minnesota | 6,206 | 13 | Coldwell Banker | 27% | 75% |
| Utah | 5,119 | 10 | Real Brokerage | 18% | 47% |
| Indiana | 5,108 | 14 | Century 21 | 19% | 54% |
| Louisiana | 4,848 | 13 | Keller Williams | 23% | 56% |
| Wisconsin | 4,688 | 13 | Coldwell Banker | 20% | 52% |
| Alabama | 4,609 | 13 | Keller Williams | 38% | 69% |
| Nevada | 4,340 | 17 | Berkshire Hathaway HomeServices | 15% | 40% |
| Oregon | 3,549 | 13 | Keller Williams | 18% | 46% |
| Kentucky | 3,295 | 11 | Keller Williams | 29% | 63% |
| Oklahoma | 3,286 | 13 | Keller Williams | 32% | 60% |
| Hawaii | 3,065 | 13 | Coldwell Banker | 39% | 60% |
| Kansas | 3,061 | 10 | Keller Williams | 31% | 59% |
| New Hampshire | 3,037 | 10 | Keller Williams | 25% | 60% |
| Arkansas | 2,725 | 12 | Coldwell Banker | 24% | 61% |
| Idaho | 2,577 | 14 | Keller Williams | 20% | 48% |
| Iowa | 2,355 | 9 | RE/MAX | 45% | 75% |
| New Mexico | 2,328 | 13 | Coldwell Banker | 26% | 53% |
| Delaware | 1,966 | 9 | Keller Williams | 24% | 49% |
| Nebraska | 1,940 | 8 | Berkshire Hathaway HomeServices | 50% | 76% |
| Rhode Island | 1,873 | 9 | RE/MAX | 28% | 53% |
| Maine | 1,671 | 10 | Keller Williams | 18% | 50% |
| Montana | 1,549 | 10 | Keller Williams | 19% | 49% |
| District of Columbia | 1,341 | 10 | Compass | 27% | 65% |
| Mississippi | 1,325 | 10 | Coldwell Banker | 27% | 56% |
| West Virginia | 803 | 10 | Better Homes and Gardens | 17% | 45% |
| Wyoming | 706 | 10 | RE/MAX | 17% | 48% |
| South Dakota | 699 | 7 | Keller Williams | 37% | 64% |
| Alaska | 663 | 6 | Real Brokerage | 32% | 66% |
| North Dakota | 633 | 7 | Century 21 | 22% | 53% |
| Vermont | 537 | 8 | Coldwell Banker | 23% | 53% |
Using these numbers
The Index is free and meant to be quoted. If you publish a figure from it, please link the page you took it from so readers can see the build date and the method — the counts move every week.
It is not a count of every licensed agent. We hold 477,820 agents against NAR's roughly 1,500,000 members (32%), because we only count agents whose brokerage publishes a working email on a public profile. Independent and boutique brokerages are largely absent, and a brand that hides emails behind a contact form does not appear at all. It is a measure of reachable agents, which is a different and more useful number for anyone doing outreach, but it is not market share.
The rows behind these counts — names, emails, phones — are what we sell as a realtor email list by state and city. This page stays free.